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Core culture

Make RML LED lighting becoming premium brands at home and abroad, and strive to through subsequent efforts to become a leading brand of domestic brands.Four stages to achieve brand objectives.


The first stage: through one to two years of effort to make RML becoming the representative and leading enterprises of the middle and small size panel lights in the surrounding of Zhongshan .(Milestone: with a single series products’monthly shipment amount exceed 10 million RMB for the node.)

 

The second stage: on the basis of the first stage achievement by two to three years of effort to make RML becoming the leading enterprises of the medium and small size panel lights in domestic market.

 

At the same time have the ability to undertake the domestic first-line brand (such as: leishi, op, SanXiong, etc.) and the international market to Europe, America, Japan as a representative of the high-end customer OEM order.(Milestone: In order to the cover of company's internal management basically completed or achieve 5 s, ISO9001-2001, ERP to complete the product design, raw materials procurement, order processing, production, storage and transportation for the node.)

 

The third stage: in the second stage results in two to three years of efforts to make RML deputies to the leading enterprises of panel lamp type products in all LED indoor lighting products area in national , at the same time, the domestic independent brands, self-owned channels in 3 class market coverage to more than 80%.(milestone: the company's internal management ERP from product design, raw materials procurement, order processing, production, storage and transportation, logistics, wholesale to the terminal retail covered the whole process and brand on the nodes on the basis of Chinese famous brand, China well-known trademark.)

 

 Stage 4: based on the three stages of the results by two to three years of efforts to make RML LED lighting lamps and lanterns becoming the nation's core enterprise, Company annual sales among the top 30 in the domestic , top 10 in guangdong province and the no.1 domestic single category product sales.

 

At the same time our own brands realizing a complete coverage of 100% for the unit of 3 class market, domestic circulation channel sales reached 1 billion RMB, engineering channel sales reached 1 billion RMB, the domestic brand OEM orders exceed 1 billion RMB, international brand OEM orders exceed 1 billion RMB,self-owned brand sales reached 100 million RMB in international market .(Milestone: Based on the node of complete 80% achievement of the company's goals as above and complete the introduction of the risk investment or go public )